Using an ultraviolet camera, people on the street were shown how the sun sees them. Under UV light your skin may look more different than you think.
Ultraviolet rays have the ability to expose not-yet-visible changes to human skin, namely freckles, that turn even the most unblemished faces into dark explosions of dots. Leveritt installed a monitor above the camera so people could instantly see the results, and then to heighten the effect, supplied them sunscreen in a vivid demonstration of why you should probably never again step outside without it.
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