Rebranding is a marketing strategy in which some company symbols and design is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors.
Rebranding can be a risky business because current brand already has recognition and market share. But as you can see on these examples, rebranding can bring more profits than losses. If done wisely.
SEE ALSO: Chinese versions of popular products and brands
How Popular Brands Looked Like Back In The Day And Today
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